PRIVACY POLICY
Last updated: September 4, 2026
At La Sentío International Flamenco School, we respect your privacy and are committed to handling your personal information responsibly.
This Privacy Policy explains what personal information we collect, why we collect it, how we use it, who may receive it, how long we retain it, and the rights you may have regarding your information.
This policy applies to information collected through our website, booking and payment processes, classes, workshops, digital services, contact forms, email communications and other services provided by us.
1. WHO IS RESPONSIBLE FOR YOUR PERSONAL DATA?
The data controller responsible for your personal information is:
Héctor Puig
Trading as: Puig-La Sentio Flamenco Experiences
Brand: La Sentío International Flamenco School
1517 Princeton St.
Santa Monica, CA 90404
USA
Email: lasentio@gmail.com
Puig-La Sentio Flamenco Experiences is a DBA (doing business as) / trading name of Héctor Puig and is not a separate legal entity.
La Sentío International Flamenco School is the brand through which our flamenco education and related services are offered.
For the purposes of this Privacy Policy, “La Sentío,” “we,” “us,” and “our” refer to Héctor Puig in connection with the La Sentío International Flamenco School brand and its services.
2. INFORMATION WE COLLECT
Depending on how you interact with us, we may collect different types of personal information.
Information you provide to us
This may include:
Full name
Email address
Telephone or WhatsApp number
Country of residence
Language preference
Dance experience or level
Learning goals and preferences
Booking and class information
Information provided through contact forms
Information provided when communicating with us
Information required to organise a class, workshop or experience
We aim to collect only information that is reasonably necessary for the relevant purpose.
Payment information
When you purchase a service, payment may be processed by third-party payment providers such as Stripe or PayPal.
Depending on the payment method you choose, these providers may process information such as your name, billing information, payment details, transaction information and other information necessary to process the payment.
We do not normally receive or store your complete credit or debit card number.
Payment providers process payment information according to their own privacy policies and security procedures.
Information collected automatically
When you visit our website, certain technical information may be collected automatically.
This may include:
IP address
Browser type
Device type
Operating system
Approximate geographic location
Pages visited
Referring website
Date and time of visits
Website interactions
Technical information about your connection
Some of this information may be collected through cookies and similar technologies.
3. HOW WE USE YOUR INFORMATION
We may use personal information for the following purposes.
Providing our services
We use your information to:
process bookings and purchases;
organise classes, workshops and experiences;
provide access to online and digital content;
provide class schedules and access information;
communicate with you about your booking;
respond to questions and enquiries;
provide customer support;
manage student accounts; and
administer our relationship with you.
Processing payments
We use relevant information to facilitate payments and manage transactions through our payment providers.
Service-related communications
We may use your contact information to send:
booking confirmations;
payment confirmations;
class information;
schedule changes;
access instructions;
information relating to an upcoming workshop or experience;
responses to your enquiries; and
other communications necessary to provide a service you have requested or purchased.
These communications are necessary for the administration and delivery of our services and are not the same as marketing communications.
Marketing communications
Where you have provided the required consent, or where otherwise permitted by applicable law, we may send information about:
new classes;
workshops;
events;
flamenco experiences;
digital products;
special offers; and
other La Sentío services.
You can unsubscribe from marketing communications at any time using the unsubscribe link included in our emails or by contacting us at lasentio@gmail.com.
We will not make receipt of marketing communications a condition of purchasing our services.
4. LEGAL BASES FOR PROCESSING
Where the General Data Protection Regulation (GDPR) applies, we process personal information on one or more of the following legal bases.
Contract
We may process information where it is necessary to enter into or perform a contract with you.
For example, we need your name and email address to administer a class booking and provide access to the service you purchased.
Legal obligation
We may process information where necessary to comply with legal, accounting, tax or other legal obligations.
Legitimate interests
We may process information where necessary for our legitimate business interests, provided that those interests do not override your fundamental rights and freedoms.
This may include:
maintaining website security;
preventing fraud or misuse;
administering our services;
improving our website and services;
maintaining appropriate business records; and
communicating with existing customers about related services where legally permitted.
Consent
Where consent is required, we will ask for it before processing personal information for the relevant purpose.
This may include certain marketing activities, non-essential cookies or other optional processing activities.
Where processing is based on consent, you may withdraw your consent at any time.
Withdrawal of consent does not affect the lawfulness of processing carried out before you withdrew your consent.
5. COOKIES AND SIMILAR TECHNOLOGIES
Our website uses cookies and similar technologies.
These technologies may be used for purposes including:
essential website functionality;
remembering preferences;
website analytics;
understanding how visitors use our website;
measuring website performance;
measuring advertising effectiveness; and
advertising and marketing.
Some cookies may be necessary for the website or a requested service to function.
Where applicable law requires consent for non-essential cookies, we will request your consent before using them.
Our cookie controls may allow you to manage different categories of cookies, including:
Necessary cookies
Analytics cookies
Advertising/marketing cookies
You can change or withdraw your cookie preferences where the relevant consent mechanism provides this functionality.
6. THIRD-PARTY SERVICES
We use selected third-party service providers to operate our website, process payments, communicate with customers, provide online classes, deliver digital content, analyse website performance and promote our services.
These providers may process personal information in accordance with their own privacy policies and, where applicable, on our behalf.
The providers we currently use include the following.
Stripe
We use Stripe to process certain payments.
Stripe may process information necessary to complete a transaction, including information such as your name, payment information, billing information, IP address and transaction details.
We do not normally have access to or store your complete payment-card details.
Stripe processes information in accordance with its own privacy policy and applicable terms.
PayPal
We may use PayPal as an alternative payment method.
When you choose PayPal, payment information is processed by PayPal in accordance with its privacy policy and applicable terms.
We may receive information necessary to identify and administer the transaction, but we do not normally receive or store your complete PayPal payment credentials.
MailerLite
We use MailerLite to manage email communications and, where appropriate, send newsletters, updates, offers and information about La Sentío services.
MailerLite may process information such as your name, email address, subscription preferences and information relating to your interaction with our emails.
You can unsubscribe from marketing communications at any time using the unsubscribe link included in our emails.
Google Analytics
We use Google Analytics to understand how visitors use our website and to help us improve its content, functionality and performance.
Google Analytics may collect information such as device information, browser information, approximate location, pages visited and interactions with our website.
Where required by applicable law, we obtain consent before using non-essential analytics technologies.
Google Ads
We use Google Ads to promote our services and measure the effectiveness of our advertising.
Depending on your consent choices and the technologies implemented on our website, Google may process information relating to visits to our website, interactions with advertisements and conversions resulting from advertising campaigns.
Where required by applicable law, advertising and related tracking technologies are used only after obtaining the necessary consent.
YouTube
We may embed or link to videos hosted by YouTube.
When you view an embedded YouTube video or interact with YouTube content, YouTube may process information about your device, browser and interaction with the content.
Where applicable, embedded content may not load until the relevant consent has been provided.
Zoom
We use Zoom to provide certain live online classes, workshops, meetings and other educational services.
When you participate in a Zoom session, Zoom may process information such as your name, email address, device information, technical information and participation data.
Depending on the settings of a particular session, classes may also be recorded.
Zoom processes information according to its own privacy policy and applicable terms.
7. INTERNATIONAL DATA TRANSFERS
Because we operate internationally and use service providers located in different countries, your personal information may be processed outside the European Economic Area (EEA), including in the United States.
Where the GDPR applies and personal information is transferred outside the EEA, we seek to ensure that the transfer is carried out using a legally recognised mechanism.
Depending on the circumstances, this may include:
an adequacy decision of the European Commission;
Standard Contractual Clauses;
another legally recognised transfer mechanism; or
another lawful basis for international transfer permitted by applicable law.
The specific safeguards applicable to a particular provider may depend on the services and configuration we use.
You may contact us at lasentio@gmail.com if you would like further information about the safeguards applicable to a particular transfer.
8. HOW LONG WE KEEP YOUR INFORMATION
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer period is required by law.
Different types of information may therefore be retained for different periods.
For example:
Booking and transaction information
May be retained for as long as necessary to administer the transaction and comply with accounting, tax and legal obligations.
Customer communications
May be retained for as long as necessary to respond to enquiries and maintain appropriate business records.
Marketing information
May be retained until you unsubscribe or withdraw your consent, subject to information we may need to retain to record your preference.
Account information
May be retained while your account remains active and for a reasonable period thereafter where necessary for legitimate business or legal purposes.
Website and technical information
May be retained according to the applicable provider's retention periods and our legitimate operational requirements.
When information is no longer required, we will take reasonable steps to delete or anonymise it.
9. WHO MAY RECEIVE YOUR INFORMATION?
We may disclose personal information to third parties where necessary for the purposes described in this Privacy Policy.
These may include:
payment processors;
website and hosting providers;
booking and scheduling providers;
email and communication providers;
video and digital-content platforms;
online teaching platforms;
analytics providers;
advertising providers;
technology providers;
accounting or professional advisers;
government authorities; and
other parties where required by law.
We do not sell your personal information as a business model.
10. YOUR DATA PROTECTION RIGHTS
Where the GDPR or other applicable data-protection law applies, you may have certain rights concerning your personal information.
These may include:
Right of access
You may request confirmation of whether we process your personal information and request a copy of that information.
Right to rectification
You may ask us to correct inaccurate or incomplete information.
Right to erasure
In certain circumstances, you may request that we delete your personal information.
Right to restriction
In certain circumstances, you may ask us to restrict how we process your information.
Right to object
You may object to certain processing based on legitimate interests.
You may also object to processing for direct marketing purposes.
Right to data portability
Where applicable, you may request certain personal information in a structured, commonly used and machine-readable format and request that it be transferred to another provider.
Right to withdraw consent
Where we process your information based on consent, you may withdraw that consent at any time.
Rights concerning automated decision-making
Where applicable, you may have rights concerning decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects.
We do not currently intend to make decisions about customers based solely on automated processing that produce legal or similarly significant effects.
The availability of particular rights depends on the circumstances and applicable law.
11. HOW TO EXERCISE YOUR RIGHTS
To exercise an applicable privacy right, please contact us:
Email: lasentio@gmail.com
Please describe your request clearly so that we can understand what you are asking us to do.
We may need to request reasonable information to verify your identity before responding to a request.
Where GDPR rights apply, we generally respond to valid requests within one month, although this period may be extended where permitted by law for particularly complex requests.
12. YOUR RIGHT TO COMPLAIN
If you believe that we have not handled your personal information appropriately, we encourage you to contact us first so that we can try to resolve the matter directly.
Where the GDPR applies, you also have the right to lodge a complaint with a competent data-protection supervisory authority, particularly in the EU country where you normally live, work or where you believe an infringement has occurred.
Information about European data-protection authorities is available through the European Data Protection Board.
13. CHILDREN AND MINORS
Our services may be available to participants under 18 where the relevant service permits minors.
Where appropriate, participation may require consent from a parent or legal guardian.
We do not knowingly use children's personal information for marketing purposes without an appropriate legal basis and any consent required by applicable law.
If you believe that a child has provided personal information to us in circumstances where this was not appropriate, please contact us.
14. CLASS RECORDINGS
Some live classes may be recorded for educational purposes.
Recordings may contain the instructor and participating students.
Where a recording is made, participants may be informed through the relevant class or booking information.
Recordings may be used for purposes such as:
providing purchased recording access to participants;
delivering the online learning service;
educational purposes; and
maintaining the relevant class or course.
We will not use identifiable student recordings for unrelated public marketing purposes without an appropriate legal basis and, where required, consent.
If you have concerns about appearing in a recording, please contact us before participating.
15. PHOTOGRAPHS, VIDEO AND TESTIMONIALS
We may occasionally wish to use photographs, videos or testimonials relating to La Sentío activities for promotional purposes.
Where your identifiable image, video or testimonial is intended to be used for promotional purposes and consent is required, we will seek the appropriate permission before doing so.
You may contact us if you have questions or concerns about the use of your image or testimonial.
16. DATA SECURITY
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.
The security measures we use may change as technology and our services develop.
17. THIRD-PARTY WEBSITES
Our website may contain links to third-party websites or services, including payment providers, social-media platforms, video platforms and other external services.
Those websites operate independently from us and may have their own privacy policies.
We are not responsible for the privacy practices, content or security of third-party websites.
We recommend reviewing the privacy policy of any third-party service before providing personal information.
18. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect:
changes to our services;
changes in technology;
changes in how we process personal information; or
changes in applicable legal requirements.
The latest version will always be published on this page with the relevant “Last updated” date.
Where required by law, we will provide additional notice of material changes.
19. CONTACT US
If you have questions about this Privacy Policy or how we handle personal information, please contact:
Héctor Puig
Trading as Puig-La Sentio Flamenco Experiences
La Sentío International Flamenco School
1517 Princeton St.
Santa Monica, CA 90404
USA
Email: lasentioflamencoscholl@gmail.com